Andrew’s new book Business from Heart is now available. It reflects Andrew’s personal story and is packed with practical down to earth solutions on providing your customers with a consistent experience, recruiting the right people, personal reflection to spending less time on your phone. There is something for everyone in this great read.

Business from the Heart was never intended to be ‘my private story’. It began as a collection of thoughts and business ideas. However, as the title suggests, business and the heart are entwined as is our personal and business life. They go hand in hand and life experience is what moulds our journey. As I poured my thoughts into words, I realised that all my
experiences – good, bad or otherwise, weave through my personal and business life and Business from the Heart evolved.

This is where my journey began. My sincere wish is that my story helps ignite a personal flame inside you, on your life’s journey.

If you are tired of jargon and profit and loss statements and want a story from the heart from somebody who has lived it then Business from the Heart is for you.

To order YOUR OWN copy of Business from the Heart – NZ Retail Price $35.50 including postage within NZ

All Australian orders $40 NZD incl Postage

All Northern Hemisphere orders $50 NZD incl Postage



Book Reviews – Business from the Heart

I am loving your book: at times I think it could have had another title (but heaven know what!) – because to me, you are encapsulating all facets of life, and bringing together the importance or all that is noble and good in humanity. It is a book that should be in every secondary school as compulsory reading. I do wish you every success with it – you so deserve it!  – Julie Reid 


Hoggard’s Business from the Heart is a clever weave of personal story and business anecdotes. In a beautifully presented hard cover edition with stunning pencil illustrations by Stu Duval, it’s a delight to hold and behold. The book commences with Andrews personal story and leads you on through his 36 year journey in the healthcare industry.

It introduces innovative thoughts and concepts that are simply a pleasure to read and reflect on. In fact there is a commonality in all of the successful business I have worked with. They are deliberate about leading and offering a customer experience that is heart centred. Andrew captures this so well in this book with some practical ways of implementing it into everyday life. I have found it rare to read a business book that is not only practical but also incorporates a great story. Hoggard has done this successfully as he connects the reader intellectually, and strongly with the heart.

The topic of the heart is so deeply needed today especially when our  communities are diminishing and our workplace has become our community.  I commend Andrew for bringing this enjoyable read to light. Business from the Heart delivers refreshing thought that is authentic, open, and creates a dialogue for us which brings the heart back to the workplace and our homes.

Allison Mooney Professional Speaker/Author – Pressing the Right Buttons™


I’ve just finished reading ‘Business from the Heart’.

“It is seriously super, super inspiring! It definitely feels like a book written by ‘Andrew Hoggard’. It’s truly authentic.
I loved the endless movie references, the stories, the quirkiness, finding out more about your childhood/work and the wonderful selection of inspiring quotes (some of which I have taken photos of).
It’s such an easy read and extremely well structured with a great flow to it. I found it super challenging and honest and I absolutely loved the illustrations. I’m really impressed by your style of writing – you definitely have a unique voice!”

Fraser Grut/Director Frog Productions NZ

Review by Gunnar Habitz


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