Andrews NEW Hardback book is available NOW

Belief is contagious!

A sales takes place when there is a transfer of BELIEF in your product or service into the HEART and MIND of your customer.

And people who exhibit true belief in their product or service can’t help but make sales!

That’s why such transactions are called the Great Exchange. 

For over 35 years Andrew Hoggard has been discovering and uncovering the power of the Great Exchange through his successful career in sales and leadership.

‘My greatest discovery is that belief forms the foundation of every successful interchange in a sales experience.’

In these pages, you will discover practical ideas and strategies that will lead to your success in sales ..and life.

You will find encouragement and strength to press on in your chosen career and have your heart and mind filled with… BELIEF!

Reviews

I have just finished ‘Belief’ and loved all of the Sales Stories Andrew weaves throughout. It was such a challenging book and has encouraged me to take some time out to plan and refocus my goals. It was an epic wake up call to get back to providing the critical service elements (Andrew calls it a 'Cheers' experience) to all my clients.

Fraser Grut/Director Frog Productions

Finally, a sales book that simply delivers on its title. Engaging information and powerful insights that speaks to the heart of the customer buying experience. 

It's a must-read for anyone in sales or interested in the sales process. This is not just ‘another’ sales book, it outlines the power in the human transaction
 and is immediately usable in both business and life. And, then there’s the gifts! But be careful, they might just realign your beliefs and love for life and people. 

John Ahern

I am utterly convinced that Belief – The Great Exchange is the best hand book to kick sales into immediate play. Andrew unpacks the sales process into a daily ‘can do’ for new or seasoned professionals with practical and working tips. If you are looking to activate your sales career from your ‘why’, a daily ‘how to sell’ and how to deal with each ‘type’ of customer, it’s all there! Anyone with sales experience will read this and begin to connect the dots. There is a good way to do sales, a better way and then there is the best way. I am looking forward to sharing ‘Belief’ with my whole sales team as it reflects the ‘best way’ to sell in my opinion

Leonie Fergusson/ Sales Manager

I am extremely impressed with Andrews latest book! I can fully endorse Belief -The Great Exchange if you’re feeling stale in your career or wanting a fresh touch of inspiration as you launch into something new. The book is a truly comprehensive work built on the principles of navigating a very successful sales career. Sharing Andrew’s personal experience combined with a clear manual and tools for your success. This is a sales book with heart. If you are considering your first steps in building a relationship with a customer or enjoy a celebrated career of success there is defintely something for you.  

Mary McCutcheon-Walker

Belief - The Film